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Natural Products Expo West

by David Samra

Just returned from three days in Anaheim at the Natural Products Expo West show. My first reaction to the show is, WOW. It’s huge. I’ve been to many a convention in my previous life as an entertainment marketing professional but I must say this thing blew away any convention I’ve ever attended…including CES.

Lots of great people and lots of great products which I’ll be recapping over the next couple of days but I do have to say I have a feeling this show used to be a lot more “hippy” and “granola-y” – no offense. It’s clear the show has become a lot more corporate with mega corps taking center stage and trying to cash in on the “eco-friendly/green/environmentally safe” products.

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